I undertook a major brand overall with the objective of unifying the different departments and how they communicate with their audience. The use of language was a big part of the discussion for this project as it is not an image rich subject. We spent a lot of time defining and refining key messages, words and tone. We worked together to modernise the magazines giving a much more distinctive identity suitable for a long established market leader.
This resulted in a set of brand guidelines to help guide and reinforce the new structures and approach.