Launches / Redesigns / Pitches / Concepts / Branding / Consulting / Training
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Character

Redesigning The Big Issue is about embracing its status as a non-newsstand title with a distinctive and rebellious history. It has a broad readership and the content is campaigning but considered and thoughtful. Caring for the unique message was a big part of our discussions.

Shown here are examples of early cover concept development and the second redesign I did with Paul McNamee (the editor). The objective was to reflect the quality and energy of the writing with a unique look. As with many weekly publications, especially those with very tight production budgets, the paper stock needs some help to lift it, so bold colours and graphic devices are used to improve the flow and give pace.

 The above is an exercise in cover freedom. The Big Issue can turn its non-newsstand distribution model into an advantage by ditching the perceived rules of the newsstand. I introduced the idea of using the cover as a ‘poster’ for the magazine to a) allow more freedom in embracing the wide variety of cover stories and b) enjoying the vernacular of the streets it is embedded in.

The above is an exercise in cover freedom. The Big Issue can turn its non-newsstand distribution model into an advantage by ditching the perceived rules of the newsstand. I introduced the idea of using the cover as a ‘poster’ for the magazine to a) allow more freedom in embracing the wide variety of cover stories and b) enjoying the vernacular of the streets it is embedded in.

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