My brief was to make the cover of The Week work harder on the newsstand. I created a new banner above the masthead (which was untouchable) to reflect the magazines and newspapers The Week derives its content from. It sits easily among its weekly contemporaries.
The Week is a national treasure as a publication, much loved by it’s HUGE subscription base and the team who make it. After proving its success the publisher, Felix Dennis, rolled it out to the subscription issues.